Going Green

Going green not only helps the environment, but it may also benefit companies in recruiting new employees. Eco-friendly businesses will most likely have an advantage over their competition when it comes to hiring the intelligent young people in today’s market. A survey completed by Harris Poll discovered 33 percent of Americans would rather work for a green company compared to a business that does not try to encourage socially and environmentally friendly methods. The survey also found that 52 percent of employed adults believe their companies should do more to help the environment. According to employment experts, high oil prices, instability in the Middle East, and the threat of global warming have made the environment the cause celebre of the new millennium, particularly among younger generations X and Y. As employers struggle to fill positions amid rock-bottom unemployment, companies that can offer current and prospective employees environmentally friendly programs, such as telecommuting, car pooling and public transportation subsidies, will have an advantage over companies that ignore the environment.