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Employer Branding

By LARA MOROKO and MARK D. UNCLES

Companies have long divided consumers into segments. They should do the same with potential -- and current -- workers.

Ask most people about "branding," and they'll usually start talking about products and services. But in recent years, companies have begun branding themselves as employers, too, betting that if they can convey to the world why their workplace is appealing and unique, they will have an
easier time attracting good workers.

In fact, for many companies, employer branding has become a critical management tool, as the emergence of China, India and Brazil as economic powers and aging work forces in the U.S., European Union and Japan have increased the competition for skilled workers. More recently, the current economic slowdown -- and the pressure to cut costs and increase productivity -- has made the need to get the best people in the right jobs even more crucial.

But how should a company brand itself as an employer? Click on the title above to read more.

Video Streaming: Show them the real you, a worthwhile investment.

More and more HR recruiters are using video technology to solve the challenge of nurse vacancies. According to a Wharton School of Business National Research survey, there is a 51% greater understanding of any subject presented through video. The survey also states that prospects are 72% more likely to purchase a product or service when video is used. This translates directly to job candidates' positive response when introduced to the facility through a virtual tour. The video allows them to become familiar with the personalities of staff members, take a peek at the surrounding city, and hear a list of benefits that can be played back as many times as needed.
The advantages of video technology are numerous. First, you have the ability to portray your organization exactly as you want job seekers to experience it. It won't infringe on their time because they choose the time and place to watch it. And, unlike many other media, you can expect nearly 100% viewership. For more information, click link below. http://www.nasrecruitment.com/HomeArticles/videostreaming.html

Urgency for Diversity Very Real: Retain a workforce that mirrors the people you serve.

Now, more than ever, it's critical for every business to address the issue of diversity. This is especially true for healthcare organizations. Without a diverse workforce, the development of strong care provider-patient relationships, which are so crucial for successful treatment, can be difficult if not impossible.On the other hand, when patients' cultural values, language barriers, socioeconomic statuses, and disabilities are a match with their care providers', the chance for recovery is greatly impacted and improved. Click link below to read further.
http://www.nasrecruitment.com/Microsites/Healthcare/Articles/featureH8.html